However, coming up with one for AerialF1 is proving tricky. When I did BlogF1 back in 2006, it was easy because I knew exactly what the site was about and perhaps more importantly, where it would be going. The tagline: “Your Regular Blog and Guide to Formula One” fits the site well and hasn’t changed in over three years. BlogF1 is still a regular blog and guide to Formula One.

So that leads me to AerialF1. What is it and equally as important, what will it become? A tagline needs to reflect this and also be sharp and snappy. “Your Regular Blog and Guide to Formula One” is as about as long I think taglines should be, so how do I sum up AerialF1 in 8 words/42 characters or less?

Ah, the Motor Sport community… they’ll know best.

The current tagline (“Where Do You Want To Race Today?”) isn’t great and is a blatant rip-off of Microsoft, although I do feel it has more relevance on AerialF1 than it does on an overly-packaged version of overly-used Windows. So guys and gals of the Internet, what should Google Circuit’s tagline be?